Newsday takes great pains to tell people where to pick apples, take hayrides and view nautical art. But when a group involved in human rights work asks for a little help to spread the news about an interfaith event by running an article beforehand, it took Newsday 12 days to respond to my memo and the urging of our public relations firm Epoch 5…and an article appeared today, three days AFTER the event.
A piece on Colin and Latifa Woodhouse, members of the Unitarian Universalist Congregation at Shelter Rock, finally ran on their two trips to work with refugees in Greece. But that did nothing to help attendance at our Sept. 20 screening in Manhasset of the PBS documentary “Defying the Nazis: The Sharps’ War.” It was followed by a Q & A session with the film’s co-director and producer Artemis Joukowsky, who asked his friend Ken Burns to polish the film. Burns brought in Tom Hanks to voice the Rev. Waitstill Sharp, who with his wife Martha are Unitarian heroes.
The lesson learned here is that we can’t rely on Newsday, which thinks it has a captive market on Long Island. We must expand our advertising budget and rely on social media and other outlets to spread the word about our noteworthy events.
Or maybe we should just plant an apple orchard and invite the public to come and pick.
Epoch 5 and our marketing firm Austin Williams have discussed with the Shelter Rock publicity and promotion committee the possibility of using billboards at nearby LIRR platforms as well as stressing the fact that we are environmental stewards of a 100-acre property. They suggest that we could hold an Eco-Fest or some other big event during the 2017-18 church year to help publicize ourselves and draw visitors from within a five-mile radius.
Please send ideas for this big event to me at email@example.com.
–Jim Smith, publicity & promotions
committee chair, UUCSR
I am a 1966 graduate of Chaminade High School in Mineola, NY. I graduated from Nassau Community College in 1968 and Hofstra University in 1970. I was a sports reporter at Newsday from 1966-1999, covering 5 Super Bowls and 9 Stanley Cup Finals. I was a features desk copy editor from 2000 to Dec. 31, 2014, when I retired. I am married to Lynn, a social worker, since April 9, 1978, We have one son, Peter, 33, an air traffic controller in Ohio.